Verizon
Where Strategy Meets Storefront
Retail design at Verizon meant designing at a scale where every decision multiplied across 6,000+ stores, seasonal moments, and cross-channel touchpoints. I contributed to some of the brand’s most significant campaign and partnership moments while helping establish the design standards that maintained cohesion.
Retail · Campaigns · Experiential
Roles: Senior Designer, Designer
2018–2022
Scope
The retail channel sits at the intersection of brand, product, and commerce, where campaign strategy meets physical space, and where visual decisions have to work as hard on store fixtures as they do on digital screens. At Verizon, the work spanned seasonal promotional campaigns, major device launches for OEMs like Apple, Google, and Samsung, partnership activations, and an ongoing program of design standards and cross-channel toolkits that ensured consistency within retail and across every touchpoint.
Campaign Work
Launching a partnership with Apple Music
A month-long retail takeover highlighting Verizon's combined value proposition of Apple Music and exclusive entertainment access. The campaign concept originated in retail and extended outward across dot com, social, and advertising — an unusual inversion that speaks to the strategic weight the retail channel carried.
Something in the Water festival
An exclusive festival experience for Verizon Up members, bridging retail and experiential design. The activation included an express entry lane, a private premium section with hospitality, and a mobile retail space with charging stations and exclusive promotions—this was a brand moment designed to feel like a reward.
We designed under a sustained cadence of seasonal and promotional campaigns, which included honoring Those Who Serve, celebrating Mother's Day, and kicking off the Holiday or Back to School seasons. Each required fresh creative within consistent brand and retail frameworks, season after season.
Systems & Standards
Beyond individual campaigns, I was responsible for establishing design standards and building integrated cross-channel campaign toolkits that gave the broader in-house agency team a shared foundation to build from. At Verizon's scale, consistency had to be engineered. Building and maintaining those systems was as much a part of the role as the campaign work itself.
Design standards for fixtures
Integrated cross-channel campaign toolkits
