Canon

From 11,000 to 145,000 sqft
Experiential design for Canon’s flagship events

Experiential · Environmental graphics · Visual systems | Role: 2D Designer at Imagination | 2015–2017

Across three years and three major events, I helped bring Canon’s brand to life at scale—from a 145,000 sqft multi-industry expo in New York to an immersive CES booth built around the idea that Canon products don’t just serve creators, they empower them.

Each event was a different brief, a different format, and a different challenge. The through-line was the same: translate a vast and technically complex product portfolio into experiences that felt human, inspiring, and worth the wait in line.

Canon Expo 2015 — New York

Canon Expo brought 12 zones of brand and product stories together under one roof, physically surrounding 9,000+ visitors with the breadth of Canon's innovations across three days. Each zone drew inspiration from a distinct New York City neighborhood — translating the city’s energy and diversity into a cohesive multi-industry journey that positioned Canon not as a camera company, but as a force across industries.

“In a perfect world, CES would be more like the Canon Expo.”

— Wired Magazine

Graph Expo 2016

Canon’s 11,000 sqft booth at Graph Expo celebrated the imaging power of its print portfolio through a bold, social-first experience anchored by a #PRINTCANON call to action. The design organized Canon’s imaging capabilities around four core attributes: Big, Easy, Fast, and Vibrant using spatial design, interactive demos, and social integration to extend the experience well beyond the event floor.

“Canon is invigorating the show floor with color booth enhancements—even the walls have style.”

— PrintingNews.com, Official Show Daily

CES 2017

For CES, Canon declared Visionaries Welcome: a new messaging platform brought to life through a booth designed around four collaborators, each using Canon technology to realize their creative ambitions. The visitor journey was rebuilt from the ground up to complement the new strapline, shifting the experience from product showcase to creative platform. The approach generated enough pre-show interest to fill Canon’s partnership meeting schedule before the event opened.

“Our robust software integration with Canon gives us the ability to dream up and deploy immersive experiences that allow the capture and sharing of studio-quality visual memories.”

— Josh Hubberman, CEO, FoxTales