Canon
Canon Expo — New York
Canon Graph Expo
CES
From 11,000 to 145,000 sqft
Across three major events, I helped bring Canon’s brand to life at scale—from a 145,000 sqft multi-industry expo in New York to an immersive CES booth built around the idea that Canon products don’t just serve creators, they empower them.
Each event was a different brief, a different format, and a different challenge. The through-line was the same: translate a vast and technically complex product portfolio into experiences that felt human, inspiring, and worth the wait in line.
Experiential · Environmental graphics · Visual systems
Role: 2D Designer at Imagination, 2013–2018
Canon Expo — New York
Canon Expo brought 12 zones of brand and product stories together under one roof, physically surrounding 9,000+ visitors with the breadth of Canon's innovations across three days. Each zone drew inspiration from a distinct New York City neighborhood—translating the city’s energy and diversity into a cohesive multi-industry journey that positioned Canon not as a camera company, but as a force across industries.
Canon Expo
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Canon Expo ・
“In a perfect world, CES would be more like the Canon Expo.”
— Wired Magazine
Graph Expo 2016
Canon’s 11,000 sqft booth at Graph Expo celebrated the imaging power of its print portfolio through a bold, social-first experience anchored by a #PRINTCANON call to action. The design organized Canon’s imaging capabilities around four core attributes: Big, Easy, Fast, and Vibrant using spatial design, interactive demos, and social integration to extend the experience well beyond the event floor.
Print Big
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Print Fast
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Print Vibrant
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Print Easy
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Print Big ▪︎ Print Fast ▪︎ Print Vibrant ▪︎ Print Easy ▪︎
“Canon is invigorating the show floor with color booth enhancements—even the walls have style.”
— PrintingNews.com, Official Show Daily
CES
For CES, Canon declared Visionaries Welcome: a new messaging platform brought to life through a booth designed around four collaborators, each using Canon technology to realize their creative ambitions. The visitor journey was rebuilt from the ground up to complement the new strapline, shifting the experience from product showcase to creative platform. The approach generated enough pre-show interest to fill Canon’s partnership meeting schedule before the event opened.
Visionaries Welcome
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Visionaries Welcome ✐
