Verizon
Driving strategic campaigns for the retail environment.
Retail | Campaigns | Experiential design
Delivered in-house
Launching a partnership with Apple Music
We highlighted Verizon’s combined value proposition of Apple Music and exclusive entertainment access with a month-long retail takeover.
The campaign concept originated in retail and extended across the dot com, social, and advertising channels.
Creative Director: Jennifer Pun
Honoring Those Who Serve
A month-long campaign honoring Those Who Serve; coinciding with dedicated National May celebrations for military, first responders, nurses and teachers.
Holiday
Give like Mom gives
Mother’s Day promotional campaign
Back to School
Music Month at the Something in the Water festival
We created an exclusive festival experience for Verizon Up members, including an express entry lane, private premium audience section with hospitality, and a mobile retail space with charging stations and exclusive promotions.
Establishing design standards and systems that ensure campaign and brand consistency.
Design standards
Next Gen Spotlight panel formats
Integrated cross-channel campaign toolkits
