Dario Health
Elevating a comprehensive digital health platform.
Creative direction | Brand design
Delivered in-house
In 2024, Dario Health acquired Twill, joining two digital health leaders providing support across chronic conditions and mental health, respectively, as one.
Our in-house team developed an integrated brand strategy and design system reflective of this comprehensive and unified platform.
Creative direction
Sub-brand logos
We developed a branded house identity system to unify our corporate identity across all our products and offerings under the Dario umbrella.
During the rebrand, Twill Therapeutics became Dario Mind, providing evidence-based, self-guided programs, tools, and resources for mental health condition management.
Twill Care became Dario Connect, offering chronic condition-specific content and peer and expert-enabled support.
Color
Our color palette builds upon the established legacy of the Dario and Twill palettes, brings a vibrant energy to the brand system, and balances the need to signal a change with desire for seamless continuity in the user journeys.
Photography
Photography is a key component of the brand system and is one of our most essential visual tools—especially when we represent personal conditions, human stories, and individual journeys.
Our corporate photography aligns with our brand voice attributes, features subjects who radiate confidence in everyday moments, and is always thoughtfully composed.
Threads
A key component of the Twill brand, we were keen on preserving threads the refreshed Dario system.
Threads have been adapted to support our new active brand behaviors: Untangle, Connect, and Guide.
Our threads can untangle themselves, organize, and to deliver information more clearly.
Our threads can connect elements or intertwine with other threads to help tell a story.
We use threads to direct viewers’ attention, to guide their gaze, and to emphasize key content.
Threads add depth, texture and distinctive personality to our compositions, and can interact with photographic subjects, or be used to isolating key features within imagery.
Illustrations
Leveraging an illustration style originally developed for Twill, and adapted for Dario, this set was created for a B2B2C presentation on ergonomics/posture guidance and exercises.
Creative direction
Illustration: Matt Cecio
