Christine Ayanna Aaron

Imagination has been the preferred strategic and creative partner of the National Football League since 2010. Due to the success of the two games in 2013, the NFL added a third game to the series at Wembley Stadium for the 2014 season. Our challenge was to fuel the growing passion of the UK fan base while capturing the brand essence of six teams.

In 2014, we developed 3 unique creative campaigns inspired by each home team to build excitement and anticipation around each NFL game.

For Game 9, we harnessed the rebellious, gritty and intimidating essence of the Oakland Raiders™, while Game 10 was inspired by the geometry of the Atlanta Falcons™ brand. Game 11 conveyed the athletic form and mesmerizing movements of the players as well as the trailblazing spirit of the Jacksonville Jaguars™.

Delphi is a world-leading automotive technology enterprise focused on improving vehicle safety, efficiency and connectivity.

The 2014 Annual Report communicates how Delphi manages complexity and delivers quality with a clean and open approach to the company’s core tenets of innovation, collaboration, and excellence in all Delphi does.

Custom hand-lettered coasters, made with Coastermatic.

A poster for architect Pascale Sablan's May 2015 speaking engagement at the AIA New York chapter of the Center for Architecture.

Student work

Picture Magazine is a curated fine art photography magazine. 

This issue features a selection of the work of Ruth Bernhard, William Eggleston and Lynne Cohen.

Icons depicting one day in my life.

Conjure is an original typeface design.

Student work

Tradition Transformed: Tibetan Artists Respond was an exhibition at the Rubin Museum of Art, the premier museum of Himalayan art in the Western world. Nine artists were invited to explore contemporary issues—personal, political, and cultural—by integrating the centuries-old traditional imagery, techniques, and materials found in Tibetan Buddhist art with modern influences and media. 

This poster draws inspiration from the Hindu mandala, defined as an integrated structure organized around a unifying center.

Student work

A collection of Gabriel García Márquez novels which included Love in the Time of Cholera, Of Love and Other Demons, The General in His Labyrinth, The Autumn of the Patriarch, and One Hundred Years of Solitude. 

The series features die-cut book jackets, illustrations, and hand-drawn typography.

Student work

Pan’s Labyrinth is a 2006 film directed by Guillermo del Toro. It tells the fairy tale of a underworld princess who escapes to the real world, having forgotten her regal lineage. 

This title sequence follows her departure from the palace and into a confusing maze on Earth. It was created using original illustrations and music from the film's soundtrack.

Student work

The Old Print Shop is an art gallery in New York City specializing in American prints from the eighteenth, nineteenth and twentieth centuries. 

The identity redesign aspires to give the New York relic a modern appeal, while sustaining its indispensable relationship with antiquity.

Student work

The Dieline—the most visited website on package design in the world—hosts a one-of-a-kind packaging design conference wherein the world’s best package designers share their hard-earned wisdom on becoming an indispensable brand leader. 

This 10-second promo introduces the 2010 Dieline Conference, taking place June 22–24 in Chicago.