4A's — Transformation 2017

The 4A’s (American Association of Advertising Agencies) is the leading trade association representing the advertising agency business.

Transformation is the largest annual conference the 4A’s produces. Imagination delivered the graphics and production of the Transformation conference in the 4A’s centennial year.

As lead designer on the Transformation 2017 conference, I designed graphics for the stage, screen, signage and collateral.

Transformation 2017

Delivered with Imagination

At its largest annual conference, in its centennial year, the 4A's—the American Association of Advertising Agencies—brought together hundreds of leaders in media, technology and marketing to discuss the future of the industry, and the organization.

Flattened stage elevation

Flattened stage elevation