Graph Expo 2016
Delivered with Imagination
Canon's presence at Graph Expo 2016 was an 11,000 sqft experience celebrating the powerful imaging capabilities of the Canon portfolio, with a bold call to action.
Imagination embraced Canon’s leadership in imaging technologies and designed an 11,000 sqft experience with a strong emphasis on social media, in order to create an experience platform that could live beyond the event.
The creative approach centered on the use of #PRINTCANON, established a bold call to action for customers to participate in Canon’s conversation on print.
To support #PRINTCANON we identified four core attributes that summarize the product portfolio; Print Big, Print Easy, Print Fast, and Print Vibrant. Each core attribute represented key elements that articulate the capabilities of the printer and a combination of any and all of each attribute can be found in every Canon product showcased at the event.
In addition to the environmental concept and design, we also designed a variety of print applications bespoke to Graph Expo and specific to each product’s key attributes. Each product application reinforced Canon’s goal to provide their customers with the technology and solutions and community they need to Print Big, Print Easy, Print Fast, and to Print Vibrant. From transactional to commercial print, from on-demand publishing to image personalization, the #PRINTCANON applications were designed showcased the many different ways the Canon portfolio can help its customers drive business forward.