Imagination has been the preferred strategic and creative partner of the National Football League since 2010. Due to the success of the two International Series games in 2013, the NFL added a third game to the series at Wembley Stadium for the 2014 season. Our challenge was to fuel the growing passion of the UK fan base while capturing the brand essence of six teams.
In 2014, we developed 3 unique creative campaigns inspired by each home team to build excitement and anticipation around each NFL game.
For Game 9, we harnessed the rebellious, gritty and intimidating essence of the Oakland Raiders, while Game 10 was inspired by the geometry of the Atlanta Falcons brand. Game 11 conveyed the athletic form and mesmerizing movements of the players as well as the trailblazing spirit of the Jacksonville Jaguars.