Canon Graph Expo 2016
Imagination developed the environmental concept and design of Canon's presence at Graph Expo 2016 in Orlando, Florida—an 11,000 sqft experience celebrating the powerful imaging capabilities of the Canon portfolio, with a bold emphasis on social media.
The creative approach celebrated the powerful imaging capabilities of the Canon portfolio and established a bold call to action for customers to participate in Canon’s conversation around printing.
We identified four core attributes that summarize Canon's product portfolio; Print Big, Print Easy, Print Fast, and Print Vibrant.
In addition to the environmental concept and design, we also designed a variety
of print applications bespoke to Graph Expo and specific to each product’s key attributes.